Klaas Smit, owner of Abrahams mustard makers


The knowledge and experience of FoodSteps lie in international (food) business development. The company’s first client was entrepreneur and ‘Businesswoman of the Year’ Marlies van Wijhe, CEO of the family business Van Wijhe Paints. FoodSteps advised Marlies to formulate her business plan more precisely and with more ambition, so that she could broadcast the business values throughout the organisation. Market research, market selection and focus were required to achieve a stronger export position. Market research, market selection and focus were required. The strengths of the business, based on innovation, marketing and flexibility, were deployed in attractive market segments and with local customers and partners.


Clients in the food sector include Abrahams mustard makers, Berger cheese makers, Boot Koffie, Landgoud and Irish SeaSpray.

 The businesses that come to FoodSteps require a range of services, from improving profitability and developing a strategy for new sales channels and export markets through to account management, formulating an effective pricing policy or approaching new clients.


Klaas Smit of Abrahams mustard makers commented, “FoodSteps offered us active support in acquiring new customers for our organic mustard from Groningen”.

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